Historisches Nachschlagewerk
Das Online-Business-Glossar.
Begriffe aus den Inhalten der Akademie, zum Nachlesen bewahrt.
- 301 Redirect
- 404 Fehler
- A/B Test (Splittest)
- Addon
- Angebot
- Bounce Rate
- Breadcrumb Navigation
- Buyer Persona
- Call to Action (CTA)
- Content Management System (CMS)
- Content Upgrade
- Conversion
- Conversion Rate
- Cost Per Acquisition (CPA)
- Cost Per Click (CPC)
- Cost Per Lead (CPL)
- Cross-Sell
- CTR - Click Through Rate
- Customer Lifetime Value
- Digitales Infoprodukt
- Direktmarketing
- Double Opt-In
- Downsell
- Facebook Pixel
- Freebie
- Google Ads
- Google Adsense
- Google Snippet / SERP Snippet
- Headline
- Hero Section
- Impressionen
- Interessent
- Kundenaquise-Kosten (CAC)
- Kundenavatar
- Landing Page
- Lead
- Lead Magnet
- Markenaufbau
- Marketing-Map
- Menü
- Minimum Viable Product (MVP)
- Opt-In
- Organischer Traffic
- Pay Per Click (PPC)
- Pay Per View (PPV)
- Positionierung
- Referrer
- Retargeting
- ROI
- Salesfunnel
- Subheadline
- Suchmaschinenoptimierung (SEO)
- Taggen
- Testimonial
- Touchpoints
- Tracking
- Traffic
- Transformation
- Tripwire
- Unique Visitors
- Upsell
- Video Sales Letter (VSL)
- Visit Duration
- Zielgruppe